Five Tips to Improve Your Website and Drive Business
Quality Web Design
- First impressions speak for themselves, and your website must speak to your customers. Keep it simple and uncluttered with use of white space
- Why not put your contact details in your web template so your customers see it on every page?
- Always grab their email through an offer or incentive that requests their contact information on the home page
Search Engine Optimization
- Always include keywords for your business in your text
- Put keywords in Title and Heading tags, which carry more ‘weight’
- Have a site map that catalogs every page of your website
Search Engine Marketing
- Post blog entries on the web with reference to your business
- Build as many links to your website from other locations as possible
- Make use of online communities and social networking sites
Targeted Email Campaign
- Highlight the benefits! You’re not writing an American Novel
- Be more conversational, not too formal
- Include an ‘offer’ or promotional opportunity in your email
Install Website Analytical Software
- Which pages of your website are most popular (or unpopular)? You must know these things to focus your energies in the right places!
- Track promotions and sales
- Where are your users coming from? Finding out can help you improve your online marketing strategy
We hope these tips will help you along the road to success in integrating your website with your business, driving your conversion rates and of course, sales! If you would like a professional web solutions company to integrate these strategies for your business, please feel free to give me a call simply to chat, get some advice, and see how we can help you take your website to new heights.
Best Regards,
Larry Wood
(830) 460 0889
www.buildweb20.com
