Should my business have a Blog?
Several years ago, the mantra was “Every business needs a website.” Today it’s “Every business needs a website with a blog.” No matter your industry, your prospects have come to expect a blog from your business.
What is a Blog? A blog lives on the web as either a part of your current website or it can stand alone as its own entity. A blog is whatever you want to make of it. It can be descriptions of events, happenings, observations, how to’s, whatever’s on your mind really. A blog can also contain other media such as photos and videos. Blogs are a simple, cost-effective way to create a professional online presence, build an audience and communicate with your clients and friends.
Blogging is easy-A blog allows you to quickly and easily create a place on the web where people can find you, learn about you, and interact with you. You don’t need an IT staff or a degree in computer science to blog; if you can send an email, you can create a blog.
Blogging benefits- There are other practical reasons for having a business blog: Posting content frequently makes you a better communicator and allows you to gain expert status in your industry–and it will make you a better salesperson. One of the most practical reasons to start and promote a blog is that search engines seem to love them. Just having a blog and posting content often allows your entire website and business to gain much better exposure from search engines like Google and Yahoo. If that wasn’t enough reasons to blog, here’s one more; blogging allows readers to respond and comment on your blog articles. This will help your future patrons get acquainted with you and your ranch and what’s going on, so that they will want to join in on the fun.
Create your Blog- If you want to create a blog, my recommendation is that you start by reading other blogs. You can go to a site such as Bloglines.com and create a free account. This service allows you to find, read and subscribe to blogs of your choosing so that you can view all the new content in one place and get ideas for your own posts.
Creating an effective blog can feel like a lot of work at first, but the benefits will add up over time and give your business a significant competitive advantage. BuildWeb20.com can help you set-up your blog and get you on your way to blogging. Popular blog publishing software includes TypePad.com and WordPress.org
